Mobile web and usability
There are more smartphone users globally than desktop and laptop users but the usability of mobile websites and applications is still well behind the usability of desktop websites.
From last few years, anyone working with search engine optimization do make sure that website should also have a mobile version or the results in Google might affect the website rankings. As per the trend, we see that mobile web is on an increasing spree and it is growing with each passing day hence is an important factor for search engine optimization.
Despite the growing user base on mobile devices, there are very less number of people who are really designing for mobile web. Not only for the Google algorithm but for user experience as well, mobile website plays an important role.
There are some technological advancements for the same:
a) Responsive web design
b) Adaptive design technique
c) Mobile apps for smart devices
The basic requirement to have a good mobile web presence is that it helps users to navigate easily whichever is the platform they are using to browse the web, and it does not do any sacrifice for your website purpose but helps increasing audience for the websites.
For any of your requirement for web design, responsive websites and mobile apps, contact us.